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According to Google there are a number of factors, they key being to make sure you supply as much data as possible in your feed. However, any optimization of a Google product feed may be a moot point, since Google announced that they are changing the product search to Google Shopping, which will no longer be a free service.

Also Froogle is now called Google Product search, so you shouldn't refer to that name.

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Ah, good call. I guess that makes the answer: optimize by paying... :p –  Kzqai Aug 8 '12 at 15:37
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