How is relevance of results on froogle determined?

Question

I have a client who sells shoes, and is included on froogle. However, results are quite skewed for other stuff when I do a search for their name on froogle: https://www.google.com/search?hl=en&tbm=shop&q=shermanbrothers&oq=shermanbrothers&gs_l=products-cc.3...4555.6166.0.6455.15.8.0.7.0.0.159.739.5j3.8.0...0.0...1ac.fFUuy61zkHg#hl=en&tbm=shop&sclient=psy-ab&q=shermanbrothers&oq=shermanbrothers&gs_l=serp.12...0.0.0.654235.0.0.0.0.0.0.0.0..0.0...0.0...1c.98nQoMkQujk&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=aabf81530f08f356&biw=1304&bih=680

So what factors affect relevance on froogle?

Answer 1

According to Google there are a number of factors, they key being to make sure you supply as much data as possible in your feed. However, any optimization of a Google product feed may be a moot point, since Google announced that they are changing the product search to Google Shopping, which will no longer be a free service.

Also Froogle is now called Google Product search, so you shouldn't refer to that name.