I am trying to understand numbers I see on my site and need some help.
Entry pages | Entries Bounced | % Bounced index.php | 23737.0 | 16512.0 | 70.0 404.php | 22726.0 | 15477.0 | 68.0 downloadform.php | 9718.0 | 6538.0 | 67.0 product1.php | 7534.0 | 3213.0 | 43.0
Does this mean visitors to my third entry (Where I ask visitors to fill out a form before downloading free s/w) are leaving in droves? That page is a form, which when submitted still displays the same URL. Does that affect the bounce rate calculation? I understand the
index.php. 70% of the visitors are leaving quickly. I need an exit survey for that page (any effective methods?). That
404.php is a bother too (something from the old site, people must have bookmarked).
And another of my stats reports says:
Exit page | # of visits
404.php | 31282.0 index.php | 29846.0 downloadform.php | 10640.0 product1.php | 7227.0
I am trying to make sense of this data for further tweaking.