Title tag different from title appearing in Google?
I have a site http://biocision.com and if you search for the phrase 'cell freezing' (broad), we used to get on the first page. However, all of a sudden the word 'cell' wasn't showing up in the title of the listing. Now it's down to the 2nd page and I don't know what the next step should be.
Here's what it looks like in google's SERP: http://screencast.com/t/ZqVme22r1MrV
Here's what the actual title of the page is: "CoolCell® Alcohol-Free Cryopreservation - BioCision :: Standardizing Samples™"
Google is displaying: CoolCell ® Freezing Containers - BioCision
Questions: 1. Does Google ever up-n-change the title of page outright? 2. Does having the title have the word "Cell" showing up twice hurt results? 3. What is the best way to get Google to re-index these pages, if that will even fix it?
There's a 99% chance i've left out important information an expert would need to help me, so i'm standing by to fill in said missing info. AMA, etc.
Other: the site is built in CMS Made Simple
Please help! Thanks in advance!