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On the page Google Analytic > Content > Site Content > Landing Pages.

What does not set as a landing page mean?

User's visit on the website must land somewhere, and that landing page must have a url. Am I taking it wrong?

In the Traffic Source, Browser, Location, etc. sections, I totally understand why there is a not set listed. But for Landing Pages, it appears quite confusing, at least to me.

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I also have the same thing for a few sites, it sounds like a GA bug to me: productforums.google.com/forum/#!category-topic/analytics/… – milo5b Jul 18 '12 at 14:29


Original link removed as it was incorrect.

The most common is that you are filtering out pageviews but events or Social interactions are still going through the filters and hitting GA, spawning new visits that don;t have pageviews.

If that isn't the answer, try this link: http://www.heatherphysioc.com/google-analytics-not-set-not-provided

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up vote 1 down vote accepted

According to GA's official support articles,

If you see landing page = (not set), this is generally due to a visit with no _trackPageview hit included.

  • This can happen if you have a visit with another type of interaction hit, such as _trackEvent, _trackSocial, or _trackTrans (Ecommerce), but no _trackPageview hit.
  • To investigate, create an advanced filter that includes pageviews matching exactly 0. You can then apply this to the Content > Event reports, Traffic Sources > Social > Social Plugins report, or Conversions > Ecommerce reports. This will help you identify which type of hit is causing the issue.
  • Often, the cause is:

    1. A profile filter filtering out specific pageviews
    2. The omission of the _trackPageview code call on the website
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