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I need to choose a text for a banner. (It's for a free app) Are there any studies which call for action text works best? Which one do you prefer?

  1. Download now! http://www.example.com
  2. Download now: http://www.example.com
  3. Download now at http://www.example.com
  4. Download now for free! http://www.example.com
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Probably better asked at ux.se – Christofian Jul 14 '12 at 23:03

closed as not constructive by John Conde♦ Jul 15 '12 at 23:39

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1 Answer

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How about?

  • FREE - Download Now

And instead of typing out the address just link it?

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