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I've got Adsense ads running driving PPC traffic to my site. When I go into Google Analytics under the tab Traffic Sources > Search > Organic, I get all the search terms people have come through for. I can't tell if they're from organic or paid search, but I believe they are paid as I'm not ranking organically for the terms that I'm getting traffic through.

If I go under Search > Paid I get nothing.

They are linked via > Tools and Analysis > Google Analytics.

Any idea what might be happening?

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up vote 4 down vote accepted

You either have your URLs improperly tagged (incorrect medium) or in your AdWords account you need to select "URL Auto-Tagging" *referenced from this link

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isn't this a pretty fundemental function of adwords / analytics, im supprised its not enabled by default, are there any negatives of it being turned on ? – sam Jul 14 '12 at 17:30
@sam - no negatives, but clearly you have more control if you build the URL yourself. For most people, the auto-tagged URLs are fine. – CJM Jul 20 '12 at 13:24

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