Webmasters Stack Exchange is a question and answer site for pro webmasters. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

What are others doing to mitigate the horror that is the slow speed of running ads on their sites?

I don't do direct sales of ads & rely on third parties like rubicon, openx, etc. served through Google DFP which are so slow I want to shoot my browser.

Any and all suggestions welcome!

Notice - I already load the ads through google DPF - I'm putting ad loading to the last things run

share|improve this question

Look into the Google Publisher Tag. It allows asynchronous single-request ad delivery, meaning your page won't block while ads are loaded.

There are some trade-offs - your ad inventory must work within iframes (ie. no expandable units), but if you can work with that constraint it should solve your problem.

share|improve this answer
that doesn't solve the overall speed issue though. – comfortd Jul 10 '12 at 14:32
Are you sure? An asynchronous iframe solution should prevent slow third-party ad delivery from impacting your page speed. – slowernet Jul 10 '12 at 14:35
Well I think so... in my context I'm measuring the entire page speed a la webpagetest.org which in its entirety is how google measures as well. – comfortd Jul 10 '12 at 14:53

Take a look at Adzerk - we use all asynchronous tags to make sure your page loads as fast as possible. (we are used by StackExchange for this very reason)

**disclaimer - I run Adzerk.

share|improve this answer
problem remains, the overall sitespeed is still the same despite shuffling the load order. – comfortd Jul 10 '12 at 14:33

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.