I intend to use Google Analytics, and as I understand it I will need to offer users the option to opt out of cookies.
The question is this: I hate these constant cookie option boxes, everyone I ask it getting annoyed by them too. It's nice to have the option, but we all know they have been in use for well over a decade.
So - how big of a deal do I have to make about the fact that I'm using Google Analytics? can I pop a small link at the bottom of the page, maybe integrate it into "Privacy policies" page, and give people the option to opt out there? This would be very much the "Assume the majority of users don't mind, but at least make the option available" stance.
Ironically setting a cookie seems to be the only way I can see to enforce the opt-out as IP's change.