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I'm developing an e-service website that its monetization model is via paid membership. Beside quality service and content, because I'm serving them for a high fee, I want to make them feel like it is a personal, unparalleled kind of service and I want to spend money for creating things that I give them after their registration such as a beautiful physical membership card so that I can use the effect of mouth-words better and beside that let them be proud about the service. I've tried my best to develop the site experience classy and I'm looking for things in real world to send them after their registration (such as membership card and a small paper tutorial). What are your suggestions? Have you seen things like this before that a website sends you some physical things for making you more loyal and/or something like that?

Please kindly share your experiences/suggestions.

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Please note that my customers are freshmen and university students. – Farshid Jun 25 '12 at 23:09
Without knowing what your service does, it's difficult to suggest things. Create something memorable -- if it were a socialization system, make the friendships matter. – ionFish Jun 25 '12 at 23:57

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Apple does a good job doing this. Their products are expensive, but people buy them because Apple has a reputation for high quality products. They use a lot of high resolution images on their website, which does a good job showcasing their products, but mainly it's their reputation that gets them the sales.

So my advice would be to work on your reputation more and your website less. I would lower prices for now, until you have a following. I would also make sure that you have a really good product. If you do that, you will probably be on your way to selling really expensive stuff on your website.

Keep in mind, though, that not everyone wants an expensive product. You said (in a comment) that you were targeting university students: they probably aren't going to afford anything expensive.

In addition, you want to have a niche where people want or need to have a high quality product. Apple is in the computer industry, where people are competitive about their devices and want to show off, and, since not many people know how to use technology, they want to have really good equipment to compensate. Not every niche is like this.

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Dear Christofian, I'm planning to sell it relatively expensive because I want to make further profit for marketing and branding. Keeping profit per sale small makes my path harder because I will have little power on marketing. You gave an example on Apple. Suppose Apple's products packaging. I'm looking for things like those kinds of physical packaging for giving to my customers, things that absorb attention of their classmates, family and other people that might be potential customers too. – Farshid Jun 25 '12 at 23:27

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