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I am compiling a report for a client using google analytics. I have observed that the client has unusually good page view times (>5 mins) and excellent bounce rates (<25%).

I need to reference research data that validates my assertion that these figures are excellent compared to an industry standard (the industry is ecommerce and gaming).

Can you direct me to any published research data that specifies normal bounce rates and page view times for this industry?

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If you choose to anonymously share your analytics data (in the data settings), then you will receive a benchmarking report from Google comparing your stats with websites in the same industry vertical - including page view times and bounce rates. Not sure of the frequency of reports though. –  Roger Attrill Jun 20 '12 at 12:10
    
@RogerAttrill can you please be specific about where this setting is hidden? I can't find it! –  Torben Gundtofte-Bruun Jun 25 '12 at 19:25
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@TorbenGundtofte-Bruun It's hard to find for sure. Click Admin at top right shows a page where you can change settings. There's a breadcrumb trail at the top like "All accounts > accountname >". Click All accounts. Select the account of interest. There's a set of tabs (Properties, Users, Filters, Data sources, Account settings) Pick the Account Settings tab. It should show a section titled Edit Analytics account - with sub sections General information and Data sharing settings –  Roger Attrill Jun 25 '12 at 20:28
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I can understand you wanting this for bounce rate (or visits etc), but not for page view time - there can not be a good or bad figure for it as it's subjective. Does a person spend N minutes on a page because the content is good, an external reference is loading and freezes the browser or the user can't find the information they want! Remember, analytics show us what a person did, not why they did it! –  Dave Rook Jul 18 '12 at 11:48
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1 Answer 1

I think this is answered by the comments:

If you choose to anonymously share your analytics data (in the data settings), then you will receive a benchmarking report from Google comparing your stats with websites in the same industry vertical - including page view times and bounce rates. Not sure of the frequency of reports though. – Roger Attrill Jun 20 at 12:10

with further information about where it is from:

@TorbenGundtofte-Bruun It's hard to find for sure. Click Admin at top right shows a page where you can change settings. There's a breadcrumb trail at the top like "All accounts > accountname >". Click All accounts. Select the account of interest. There's a set of tabs (Properties, Users, Filters, Data sources, Account settings) Pick the Account Settings tab. It should show a section titled Edit Analytics account - with sub sections General information and Data sharing settings – Roger Attrill Jun 25 at 20:28

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