Our current podcast page has show notes and a link to download an mp3 of our podcast. We were advised to add an audio player to stream the file live from our website. The thought being this would improve time spent on our site and allow for greater advertising dollars.
Is it better to have a page with show notes, an mp3 for download AND also stream the podcast live
just stick to the show notes & mp3 download?
Does anyone see any affect on advertising revenue, either way?