Webmasters Stack Exchange is a question and answer site for pro webmasters. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

Our current podcast page has show notes and a link to download an mp3 of our podcast. We were advised to add an audio player to stream the file live from our website. The thought being this would improve time spent on our site and allow for greater advertising dollars.

Is it better to have a page with show notes, an mp3 for download AND also stream the podcast live OR
just stick to the show notes & mp3 download?

Does anyone see any affect on advertising revenue, either way?

share|improve this question

closed as not constructive by John Conde Nov 26 '12 at 22:28

As it currently stands, this question is not a good fit for our Q&A format. We expect answers to be supported by facts, references, or expertise, but this question will likely solicit debate, arguments, polling, or extended discussion. If you feel that this question can be improved and possibly reopened, visit the help center for guidance.If this question can be reworded to fit the rules in the help center, please edit the question.

If you stream live then you will need the bandwidth resources, you should also try polling your listeners to see which they prefer. If you are going to stream live then your audience will rely on you to be prompt, stream on time every time. I've seen some live streams that also includes an embedded chat room so listeners can interact with the host during the live stream. If you are going to stream live you may also want to consider a break out window, so users can continue to browse without losing the page/window. You may also want to develop a mobile app for smartphone listeners as well. Streaming live can definitely increase your income, but it can be costly as well. Options include using services like Live 365 to stream and so forth.

share|improve this answer

Not the answer you're looking for? Browse other questions tagged or ask your own question.