Take the 2-minute tour ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

I have a website set up with Google Analytics (through the Wordpress plugin "Google Analytics for WordPress" by Joos de Valk).

When I check out the visitors flow in Google Analytics, it shows something like this:

(home) - 43% drop-offs 
/page-2/ - 10% drop-offs 
... etc ...

I have also set up events for external links. My main "goal" of the website is to drive traffic to my Android app on Google Play, so I have a couple of different links to that that are all set up as events. Everything seems to be working, my events show up when I go to Content -> Events in Google Analytics.

However, it seems to me that some percentage of the users that are reported as "drop-offs" in fact have clicked on one of the external links. But there's no info about the reason of those drop-offs in the Visitors flow-chart. I can of course check out each specific event category, event action and set "other" to Content/Page, which (I guess) shows the number of visitors who triggered a specific event on a specific page. It just seems like such a complicated way of going about this!

So, is there a way to get a more detailed picture, including events, in the Visitors flow chart?

Something like:

(home) - 43% drop-offs 
           Event Action: "Google Play"=50%, "Youtube"=10%, (not set)=40%
share|improve this question
add comment

1 Answer

Sorry if I comment with an answer, but I cannot comment yet. I think you are looking for this: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55527

share|improve this answer
    
Thanks, but I'm already tracking events. What I'm asking for is a way to display the reason for "drop-offs" as Google Analytics call them, i.e. the reason people leave my site, be it through an external link (event) or just closing their browser window or whatever. I guess now that I think about it, it doesn't seem very likely to to - Google doesn't have a particular event type for navigating-away-from-my-website-events, just plain text event category, action and label. And an event is certainly not restricted to beeing an outbound link... –  BadCash Jun 9 '12 at 21:40
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.