I need to generate a report for only the Americas in Google Analytics.
When I create an advanced segment that includes Continent >Exactly Matching> Americas I get one number,
If I create the segment that includes sub-Continent region> Includes >America I get a slightly different number,
And if I look at all visits but choose Demographics>location>and segment by sub-continent region I get yet a 3rd number! (Note: this is because it also includes Caribbean)
All are only different by around 1% of traffic. What is the most accurate way to do this, or should I just pick a way and be consistent?
EDIT: What other regions/countries should I add the the advanced segment to more accurately match the demographics report?