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I know what AdRoll is, but I have visited one of the my favorite blog and click on the AdChoice overlay and it is showing AdRoll.

  1. Is AdRoll operating a ads network? (I think it is no)
  2. Is AdRoll buy the Adsense inventory on behalf of the user? Can they allowed to modify the AdChoice overlay?
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2 Answers

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AdRoll is a technology platform that is integrated with over 40+ ad networks. We're able to use real time bidding to purchase media for our clients at the most effective rate possible.

If you have more questions feel free to reach out to me.

Alex AdRoll Brand Solutions Alex.Bozzo@adroll.com

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Alex, thanks for the information. You mentioned Real time bidding? do Adroll bid in batch or just for that particular user? Is the AdChoice overlay permitted by Google? – Howard May 31 '12 at 13:41
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Adchoices is a neutral 3rd party. It's part of the industry self regulation effort to ensure ad targeting companies are compliant with privacy best practices.

Adchoices is simply a way that any advertising company can provide privacy and opt out info for users. AdRoll complies with the industry privacy best practices.

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