Possible Duplicate:
How to provide Google reviews information?
Check out this google places page as an example:
At the bottom you will see
Reviews from around the web: citysearch.com (49) - insiderpages.com (18) - dealerrater.com (37)
I'm working on a website that is a similar to these directories, people can come and review dealers.
We've marked the reviews with rich snippets, the problem is sometimes they do show up on some google places pages and sometimes they do not.
It seems completely random, google links to wrong pages, and also the count is not accurate.
I was wondering if there is an official guide on how to do this properly or if this is less about technical aspects of doing this and more about business relationships with directories and google.
Any help is appreciated.