Does anybody know how to convert Adsense earnings into Adwords?
Basically, with placing Adsense banners on website, webmaster collects some "potential", or lets say - "active", but its automatically means = money + taxes + other routine work
So, I'm wondering if it can be somehow converted into Adwords "potential" and spend again for website need.
Theoretically, its just Ads Exchange. But, beauty of Adsense and Adwords is that both platforms have pretty solid clients databases.
Any guess how it can be solved? please ...