I recently added a blog to one of our company's websites, and was confident that this increase in content on the site would have only positive SEO results. My boss, however, feels that we should have instead located the blog off-site, on a blogging platform such as Wordpress, Typepad, etc., in order to generate a backlink (assuming we'd link from blogging platform back to website.)
While I know that backlinks are important for SEO, isn't content creation equally, if not more, important? Granted, I'd be creating content either way, but I figured we'd get more site traffic by having the blog located on our site versus a separate blogging platform. Am I incorrect in my priorities here? Boss's TOP priority is increasing the ranking of our website, so maybe a backlink would be better...?
If we do need to relocate the blog to an off-site platform, is there a blogging platform that is more conducive to SEO than others? Is there a platform from which backlinks would be more valuable than others?