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I'm looking at Google Analytics for one of our sites, and I noticed that our top Keyword is
(not provided). This seems like a special value of some kind, I can't imagine people typing
(not provided) into the search and coming up with our site.

Does it mean that a large number of our site users don't use cookies? I don't understand, what does it mean?

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1 Answer 1

up vote 2 down vote accepted

It means the referrer was either blocked, didn't exist or was an encrypted Gmail user.

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