Webmasters Stack Exchange is a question and answer site for pro webmasters. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I keep getting this email with $100 coupon from Google AdWords that doesn't explain much what is it for and what can I do with it. Is it something worthy or as usual? What should I do with it?

share|improve this question
First things first - are you sure it's not spam or a phishing attempt? – Mark Henderson Sep 8 '10 at 0:06
@Farseeker: no, these are legitimate offers from Google. – delete Sep 8 '10 at 1:09
Google sends these out quite often, they are simply a plastic card with a coupon code. – Incognito Sep 8 '10 at 19:48
up vote 4 down vote accepted

Here's how I would use it:

  • Set the limit so it won't exceed the $100.
  • Use it to split-test the click-through rates of the page titles and descriptions of your most popular or important pages, with the ad title simulating your page title and the ad text as your meta description.
  • Use the most successful page titles and meta descriptions on your site.
share|improve this answer

When you fill in your payment method, you can set it to not automatically withdraw money. At that point you'd have to go in and add funds to it manually. If you do it that way you wont get charged. Only downside is those coupons usually have to be used on new accounts.

share|improve this answer

By a coincidence I received one of these yesterday too (not by email though, I got an actual printed coupon with a number on it).

If you read the small print, it says that if you go over the advertising budget, then they start charging you for the advertising. Also the coupon is not transferable.

My intention is to put the coupon in the waste paper basket.

share|improve this answer
You can limit the spending in Google so that it will not exceed the $100. – Sylver Sep 8 '10 at 6:03

as others have said, You can use the coupon and not worry about getting over charged. Having said that, I would open up an adwords acct, and set a low daily spending budget of $2 - $5. You won't get that much in traffic, but use this as a way to learn some about adwords for free. You'll get a bit of traffic, and based how it treats the words you bid on/ what it suggests, you can get a good idea of how Google views your site.

share|improve this answer

There's only so many things you can do with the coupon: spend it. Most people don't really jump up at the 100$ card because they can't use it. Give out a favor to a friend or someone who has a startup and looking for some free marketing.

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.