I'm toying with increasing my max CPC really high on all my keywords so ensure my ad gets shown in the top spot on page one in order to draw more clicks.
I think this will be a good way to quickly figure out whether the ads I'm writing have a decent CTR and, more importantly, whether the landing pages I'm building are converting.
Since I can set a max daily budget for my campaign, I won't risk breaking the bank.
I can't think of any drawbacks, personally. Am I missing any?