I have a website offering translation services in several languages (www.your-translations.com), as well as many articles for translators and translation software.
Most visitors come from search engines and I want to customize the experience for the visitors based on the search string. For instance, if the visitor searches for "English to French translation", I want to show him the page on English to French translation instead of a generic "Translation services" page and if he searches for tech detail on a translation software, I would rather direct him straight to the article section.
Google and other SEs have a tendency to send most of my visitors straight to my home page which is less than ideal for the visitors. After all, if they search for French, odds are that they don't care about my pages on the Chinese market.
The problem is that it results in some minor cloaking (The SE collected the page as "Translation services", but I display "English to French translation services" to the visitor) which is supposed to be a major no-no for SEs, even though it actually improves the website usability for the visitor.
Is there a better way to do the same thing? Or am I simply worrying too much about what Google & co will do about such an evil instance of cloaking?