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if I have a lot of pages talking about cars, and nearly any of them point to

/gray-cars.htm or /city-cars.htm

because they are the most sold ones... do you think that

/red-cars.htm and /super-cars.htm

will appear less important in google's opinion about the site, that talks about any type of car, not only the gray / city ones?

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It might help if you explained in more detail what you want to accomplish. Is it to rank higher when a user searches for "red cars"? Or just to have red-cars.html show up before gray-cars.htm when the user searches for just "cars"? Or something else? – Ilmari Karonen Mar 31 '12 at 4:59

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Of course. If you're linking to those other pages more you're in effect telling Google those pages are more important. And they are since you're selling more of them then the other ones.

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thank you for the answer! rel="nofollow" will help? or it is better some javascript solution? thanks! – skyline26 Mar 31 '12 at 3:08
rel=nofollow probably won't help: you can use it to reduce the rank of they gray/city cars pages, but that won't increase the rank of the red/super cars pages (except in a purely relative sense). – Ilmari Karonen Mar 31 '12 at 4:56
If your goal is to increase the ranking of the red cars pages, etc, get more incoming links from other websites to them. – John Conde♦ Mar 31 '12 at 12:15
my goal is get all pages at the same identical rank (internally)... then nofollow may help? thank you – skyline26 Mar 31 '12 at 12:54
1  
It applies to all links – John Conde♦ Apr 7 '12 at 16:47
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