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I have a small website about a commercial product, with a description and tutorial. 2 days ago it was in position 11th in Google search results, without any kind of SEO optimization on my part. Today it's gone. Totally gone - not even in the first 200 results. It's still very high in bing.com and duckduckgo.com. The site is very on topic. It's hosted under domain Keyword.com, and it's about commercial product which addresses the Keyword. How can I know what happened?

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Panda had a lot of change during February. You may got delayed effect –  Lazy Badger Mar 28 '12 at 14:08
    
How long has it been in position 2? –  Ziggyzee Mar 28 '12 at 14:15
    
It's been in positions 11-15 (second page of resutls) for over a month. And suddenly it's nowhere. –  user6456 Mar 28 '12 at 14:18
    
do a search for "site:domain.com" and/or look at your site in Google Webmaster Tools to make sure your site hasn't been deindexed. –  joshuahedlund Mar 28 '12 at 20:26
    
@joshuahedlund I did - "SearchPhrase.com" (my domain) yields me 1st place in google but "Search Phrase" alone doesn't yield my site. –  user6456 Mar 28 '12 at 20:37
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3 Answers 3

You can't know " what happened" really. It can be algorithm-change, as DisgruntledGoat wrote already, it maybe just Bad Day, on which more competitors appeared.

You can name your site, maybe some SEO-gurus will find obvious weakness in it. But common rule with search-engine output ranking is "Sometimes rubbish happens"

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Another reason why this may have happened is you lost a link (or links) from another website (or sites) that were valuable.

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If you haven't done any SEO nor have many links to your site, its position in search results is highly volatile and can massively change every time Google makes a small change to its algorithm. I believe Google recently rolled out another update of its "Panda" algorithm to promote higher-quality content so maybe you got hit by that.

I'd suggest trying to get some more links to your site and making sure your <title> and <h1> tags contain your keyword somewhere. See also: What are the best ways to increase your site's position in Google?

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