Local SEO Strategies
What does most local SEO services consist of? So far here's what I got:
- Add company to Google Places, Yahoo Local, Bing Local and a bunch of other local engines like Yelp and yellowpages etc.
- Submit website to the 3 search engines up and get verified.
- Edit your WHOIS to have your address and keep address consistency throughout all pages, branding, engines.
- Get a Linkedin account for the business
I feel like i'm being pretty naive though since most other companies are charging monthly fees. I look at most of these are one time set ups: fill out profile with pictures, keywords and some good reviews. Are there some key points I am missing?
I've also seen companies talk about keyword research, but isn't that a website seo issue vs local seo issue? I feel local seo is supposed to go to these directory outlets before your website.