I currently have my app's marketing/external website on the root level, e.g.
My web app itself is hosted at:
What's the best strategy to set-up Google Analytics tracking for both of them? Should I create a separate web property? Also, what's the difference between creating a new web property and a new profile?
UPDATE: I would want to be able to track conversion from a page on the root domain to a sign-up page on the app sub-domain.