Take the 2-minute tour ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

I've always assumed that users would think of marketing emails as more spamy than transactional emails.

I'm getting the opposite reception though from our users.

Especially power users are very interested in things that our marketing department has to say but detests transactional emails.

Is this telling me to send more marketing and less transactional emails?

share|improve this question
2  
They are both spam IMHO. –  PeeHaa Feb 13 '12 at 0:12
    
Could you provide some example emails? –  toomanyairmiles Feb 15 '12 at 10:05
add comment

closed as not constructive by RandomBen Feb 16 '12 at 12:51

As it currently stands, this question is not a good fit for our Q&A format. We expect answers to be supported by facts, references, or expertise, but this question will likely solicit debate, arguments, polling, or extended discussion. If you feel that this question can be improved and possibly reopened, visit the help center for guidance.If this question can be reworded to fit the rules in the help center, please edit the question.

3 Answers

If power users don't want transactional emails then offer them the opportunity to configure which transactions generate emails, in a similar way that Facebook does.

For marketing, I would give people the option to opt in or out. There may be local laws that say you have to do this anyway.

share|improve this answer
    
Well, for marketing emails in the U.S., you legally need to employ an opt-in list and provide clear opt-out directions in each email. –  Lèse majesté Feb 13 '12 at 9:52
    
Same in the UK where I am. I've updated the answer to make it more generally useful. –  paulmorriss Feb 13 '12 at 10:01
    
+1, power users will turn off the annoying notifications, and casual users will appreciate the engagement off-site when they aren't necessarily active. –  JonLim Feb 13 '12 at 15:46
add comment

What is the feeling of your emails?

Are you blasting me with SALES! and FREE MONTH! ACT NOW ads?

-or-

Sending me professional emails telling me about something new and interesting you're offering?

People love to buy things. But hate to be sold things.

share|improve this answer
add comment

If powerful users are more interested in marketing emails in your case, then you should give them marketing emails. However, I think you need to figure out the exact elements in your marketing emails that actually attract users and make use of them.

People never like a marketing email or a transactional email, they just like content that they think is valuable.

share|improve this answer
add comment

Not the answer you're looking for? Browse other questions tagged or ask your own question.