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Good Practice for Formatting SEO-Friendly URLs?

I'm looking into seo-ing my urls and i was wording which of these link structures was better to use:

1) www.mydomain.com/contact-john-smith/index.html -or-

2) www.mydomain.com/contact-john-smith/contact.html -or-

3) www.mydomain.com/contact-john-smith.html

I realize they're all basically the same but i was wondering if any of those permutations had an advantage over the others.

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marked as duplicate by Lèse majesté, Su', Anagio, danlefree Aug 25 '12 at 10:12

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2 Answers 2

up vote 4 down vote accepted
www.mydomain.com/contact-john-smith

But if you have to use one of three choices then #3 is the closest match to my answer

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Could you explain your reasoning, and why dropping the file name and extension is preferred –  toomanyairmiles Feb 3 '12 at 21:02
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Because .html is pretty meaningless. All web pages output HTML, and using the extension doesn't guarantee a static file on the server (it could still be generated with PHP etc). –  DisgruntledGoat Feb 4 '12 at 11:58
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I would go for option #3.

Please keep in mind that:

  • It's good to have keyword rich URLs (that helps with linkbuilding and is good for the understanding of the website structure);
  • It's important to keep pages you want to rank with close to the root.
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