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I'm looking into seo-ing my urls and i was wording which of these link structures was better to use:

1) www.mydomain.com/contact-john-smith/index.html -or-

2) www.mydomain.com/contact-john-smith/contact.html -or-

3) www.mydomain.com/contact-john-smith.html

I realize they're all basically the same but i was wondering if any of those permutations had an advantage over the others.

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possible duplicate of Good Practice for Formatting SEO-Friendly URLs? – Lèse majesté Feb 4 at 0:53
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2 Answers

up vote 4 down vote accepted 
www.mydomain.com/contact-john-smith

But if you have to use one of three choices then #3 is the closest match to my answer

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Could you explain your reasoning, and why dropping the file name and extension is preferred – toomanyairmiles Feb 3 at 21:02
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Because .html is pretty meaningless. All web pages output HTML, and using the extension doesn't guarantee a static file on the server (it could still be generated with PHP etc). – DisgruntledGoat Feb 4 at 11:58
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up vote 0 down vote

I would go for option #3.

Please keep in mind that:

  • It's good to have keyword rich URLs (that helps with linkbuilding and is good for the understanding of the website structure);
  • It's important to keep pages you want to rank with close to the root.
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