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How do I schedule the publication of new content (in this case, press releases) on my static site?

I am using FTP (FileZilla) on Windows 7 to do the job manually. I am assuming there are some FTP clients that will do scheduling, or maybe there is some other way to do this?

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Yes there are FTP clients that do scheduling, e.g. Core FTP – paulmorriss Feb 2 '12 at 17:01
Is there a particular reason for the site to remain static? Once you start doing things like scheduling content, you're creeping toward dynamic behavior, anyway, so maybe should start looking at applying a CMS, even if a simple one. [Not intended as an answer to the immediate question, just noting.] – Su' Feb 2 '12 at 17:29
@Su' You're right of course, but until we get to that point this is what I need to do. – ScottStonehouse Feb 2 '12 at 18:01
You know, I might have one of my clients do it this way, they keep 'forgetting' to properly embargo the press releases in their CMS. This might actually fix the problem! – toomanyairmiles Feb 2 '12 at 20:50
up vote 5 down vote accepted

You'd need a fully scriptable FTP client to do that, NcFTP, LFTP (not sure if it works on windows), Kermit FTP, would work or CoreFTP as @paulmorriss observed.

More info on a similar question over at serverfault which has a few other ideas like using powershell which might interest you.

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