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Is it true that replacing words such as "to" and "for" with numbers (2 and 4 respectively) help increase my website's PageRank.

Is it a useful SEO technique and if so why does it work?

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Hmm L337 5P34|< as SEO? 4 teh awesomes! Most of the people searching for your site don't search in leet speak though, so no. – Fiasco Labs Jan 24 '12 at 23:19
up vote 7 down vote accepted

If you get any seo benefits from this, which I doubt (see John Conde's Answer), it will not be enough to make up for the fact that you have bad unprofessional content littered with "2s" and "4s".

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No, it's not true. Why should it? How does that improve the content or its relevancy?

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Yet Google gives some hefty return for "4 the love of god", including scripture references with "for" being in the relevent search returns. I think the world's gone mad... I guess I can see someone mistaking Google cross referencing 4 and for as a snake oil boost. – Fiasco Labs Jan 24 '12 at 23:21
You have to love the power of anchor text – John Conde Jan 24 '12 at 23:25
@FiascoLabs Google is obviously treating the two keywords 4 and for equally. – DisgruntledGoat Feb 5 '12 at 0:11

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