On behalf of my client, I have purchased a few really good URLs, to assist with their SEO.
I want to understand whether my proposed use of these domains, as micro-sites to encouraged visitors to visit the main site, will result in blacklisting.
Here's my invented example: 'Farmaceuticals' Ltd. They sell big, purple Tractors.
I would like to know whether is acceptable practise thesedays. If not, can something be done with micro-sites that is acceptable?
Apart from the desired action of users clicking through to the main site, I want to ensure all other features are above-board, such as not using hidden keywords and focusing each site on one specific feature.
"Farmaceuticals Ltd sell some of the biggest tractors anywhere. Here's a link to the website: www.farmaceuticals.com"
"Farmaceuticals Ltd sell some of the most purple tractors anywhere. Here's a link to the website: www.farmaceuticals.com"
What makes a micro-site a destination worth ranking, and not to be seen as a direct doorway to redirect visitors?
One extreme step could be to provide content that its completely unique to each micro-site, and does not appear on the main site.
But, I wonder whether despite all efforts, having a link to take people elsewhere will make each micro-site appear as a 'doorway' whatever I do?