Tell me more ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.
up vote 4 down vote favorite
1

Suppose you want to invest in a Facebook ad, targeted to a specific audience, how many $ would I need to spend to get one "Like" in my Facebook fan page?

Note: I know not all users, industries, ads, landing pages, are the same, I am just looking for an average of past benchmarks on a $ per Like basis.

share|improve this question
1  
Related: How to get more Likes on Facebook by Oatmeal - theoatmeal.com/comics/facebook_likes – mvark Apr 16 '12 at 6:04

3 Answers

up vote 1 down vote

Here are two resources going over both the cost, and CPA of gaining fans and what companies are paying

Facebook Ads versus Google Ads | A benchmark analysis http://www.adworkz.com/blog/facebook-google-benchmarks/

Pay Per Fan: What Big Brands Are Paying For Facebook Fans http://www.searchenginejournal.com/pay-per-fan-what-big-brands-are-paying-for-facebook-fans/23791/

excerpt from above

The value of these fans depends on how much money you make from them down the road. On Facebook, if you don’t engage them, you’ll probably lose them. You have to court them – but that’s page management or community management, and beyond the focus of this article. So one determinant of cost per fan price are questions like:

  • What’s your conversion rate from fan to customer?
  • What’s your average sale?
  • What’s the lifetime value of these customers?
share|improve this answer
up vote 0 down vote

This is a hard question to answer because the number one problem with marketing is that you do not know if the user landed there 'naturally' or through an ad. I would say that you should put a starting low ball amount of money into a facebook ad and then go from there. From there you will be able to see the correlation of money to likes.

share|improve this answer
Surely you can see the referring site and if it's "facebook.com" then you know they came from facebook? – paulmorriss Jan 16 '12 at 15:52
up vote 0 down vote

You can get about 200 - 500 likes for $5 on the $5 job sites.

share|improve this answer
are you implying any particular website? :) – Chrys Feb 16 '12 at 8:00
@Chrys google micro jobs site, I've used jobsfor10.com in the past. – toomanyairmiles Feb 16 '12 at 8:54
just search 'buy facebook like' or 'buy facebook followers' – sam Jun 15 '12 at 10:31

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.