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I've placed URLs in my newsletter like this:

Now in Google Analytics I want to see when and how many visitors came to my site via this 'summer' campaign.

I tried looking under Traffic Sources > Campaigns, but I don't see anything.

What am I doing wrong?

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1 Answer 1

up vote 2 down vote accepted

You are missing utm_source and utm_medium which are required parameters. You can use Google Analytics URL builder to help you build correct links:

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Thank you, that did the trick :) – Flo Jan 11 '12 at 11:25

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