Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I've placed URLs in my newsletter like this: www.mydomain.com/?utm_campaign=summer

Now in Google Analytics I want to see when and how many visitors came to my site via this 'summer' campaign.

I tried looking under Traffic Sources > Campaigns, but I don't see anything.

What am I doing wrong?

share|improve this question
up vote 2 down vote accepted

You are missing utm_source and utm_medium which are required parameters. You can use Google Analytics URL builder to help you build correct links: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578

share|improve this answer
Thank you, that did the trick :) – Flo Jan 11 '12 at 11:25

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.