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I have noticed for my campaign that in Webmaster the impression for brand keywords is more compared to that of non-brand keywords. Any specific reason for this? Because the local search volume for brand keyword is less compared to that of non-brand and both my brand & non-brand keywords are ranking on top 5 positions. Can anyone help me?

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What type of campaign? "Webmaster" = Google Webmaster Tools? – danlefree♦ Jan 6 '12 at 20:06
I mean to say...I have verified my website in Webmasters. And there I checked the search queries where I have noticed this difference. – Kshah Jan 7 '12 at 6:28

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