few days ago I was discussing with a xoogler about percentage of people incoming on a website, and how many of them really come on the homepage.
He said that in a website that has been studied well only the 20% of traffic comes from the homepage. I didn't know much about this percentage so I ran to my computer to find out more, but I couldn't find nothing about this percentage. Of course make a xoogler speak is pretty hard, so I'd prefer to make a search by myself, do you have any link of knowledge about this?
I understand that the homepage does not have the "really" content an user may be searching for, but I'd read more about who and where did take this percentages.