I have a new client with a huge inventory of antique items. My client has each item named properly on the website, however, each item has many common variations of each name. Often times the most popular search term is not the proper (official) name. I had the thought of creating a page for each variant of the name, which would create a page that looked like
<html> <head> <title>Product One Name A</title> </head> <body> <h1>Product One Name A</h1> <p>Product One Name A blah, blah, blah</p> <h2>Product One Name A is also known as</h2> <ul> <li><a href=ProductOneNameB/>Product One Name B</a></li> <li><a href=ProductOneNameC/>Product One Name C</a></li> <li><a href=ProductOneNameD/>Product One Name D</a></li> <li><a href=ProductOneNameE/>Product One Name E</a></li> <li><a href=ProductOneNameF/>Product One Name F</a></li> </ul> </body></html>
I would then create the ProductOneNameB page, which would have the names changed a bit, but it would have the same description, structure and images.
My hope is that I can rank high for each of the keywords. At the moment, the client is ranking high for the proper names, but not the variations.
My question is, will Google consider this gaming the system, and punish me in the rankings?