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I'm about to create a Facebook campaign that points to our Facebook fan page, with the CPC option.

I want to know what counts as a "click".

I already read the docs (quickly to be honest), but i didn't get the answer.

Do they charge for the click which redirects to the fan page, or when the user clicks the like at the bottom of the ad, or both ?

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2 Answers 2

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You will be charged for both types of click if you use CPC pricing.

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You can set them up to do it per click or per impression. If you go through their 'Add an advert' process, you will see this.

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