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I am totally new to the SEO world. I got a client though, for whom I am doing SEO. He has a laundry/dry clean/moving/shoe repair kind of business and a website for it.

I have no idea how much I should charge him. Also I am not sure whether it has to be a one time thing or ongoing work with monthly payments. We agreed that he pays me $300 and gives one month to work on his site, and we'll see what happens after that.

Could you please give me any guidelines? Thank you!

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closed as off topic by John Conde Dec 6 '11 at 2:40

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The price depends on many factors: relevance of keywords, competition, code optimization, and so on. – Tomás Ramírez Dec 6 '11 at 2:50
But is it supposed to be an ongoing job? – vlevsha Dec 6 '11 at 3:17

I am not sure what I would charge for exclusively SEO work because I have never done just SEO. Personally I tend to view most "SEO specialists" as snake oil salesmen, but to avoid going down that route, you should be forward and clear on how you're improving his online presence if he decides to ask about it.

The amount of SEO work will depend on the breadth of the website's content, and how often it will be updated. If his website is going to be constantly updated with new articles, you will probably need to pump SEO regularly for his site to fit in with the new content. However, if the site only exists to sell his services, you can just focus on that part.

Also, the ease of automation depends on whether his site is completely custom-made from the ground up, or if it is built with one of the more popular CMS packages. Joomla and Wordpress, for instance, already have several modules or plugins that make SEO work more accessible to people that don't know how to do much more than use a WYSIWYG or fill out online forms.

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What do you mind when you say: "Personally I tend to view most "SEO specialists" as snake oil salesmen"? – Tomás Ramírez Dec 6 '11 at 2:53

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