Take the 2-minute tour ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

Possible Duplicate:
What are the best ways to increase your site's position in Google?

Any google search for anything about SEO yields more articles than you can shake a stick at, but lot of the articles are out of date, many have conflicting advice and I just about none of them ever give any reasons/proof/data to back up their claims about what works and what doesn't.

Has anyone done any at least somewhat scientific tests to see what works and what doesn't (and ideally why?) or has anyone from Google released any non-basic information about best practices?

Really what I would love to do is A/B test different SEO techniques, but the time lag and sheer number of variables makes it very difficult. Has anyone ever tried this type of thing? (And published their results?)

share|improve this question

migrated from stackoverflow.com Dec 2 '11 at 15:59

This question came from our site for professional and enthusiast programmers.

marked as duplicate by John Conde Dec 2 '11 at 16:02

This question has been asked before and already has an answer. If those answers do not fully address your question, please ask a new question.

4 Answers 4

up vote 10 down vote accepted

SEO is the oddest thing. You can go by Google's recommendations that Jeff listed, but they list stuff on how to make your site not suck, they do not list stuff on how to make your site really good. The best guide I have found is by SEOMoz called "Beginners Guide To SEO"

http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization

SEOMoz is actually known for their sandbox testing of techniques, so they are as close to an expert that you will find.

share|improve this answer

Would also keep an eye on Matt Cutt's (from google) blog http://www.mattcutts.com/blog/, he spends a fair amount of time answering readers questions.

share|improve this answer

If someone is putting SEO advice online, and that advice is not easy to find with Google, then it's bad advice, whether it's backed up by research or not. Stands to reason: if the author was any good at SEO then you'd have found their page by now.

share|improve this answer
    
Awesome logic! I love it. –  Evik James Aug 9 '11 at 18:01

StackOverflow is a Page Rank 6 ... SingingEels has a PR of 4 (twas 5... I cry). Both, I can tell you, comes from content... content, and content.

Good, quality, original content. Also, notice that the questions are in "h2" tags, and the answers are in "p" (paragraph) tags. This leads to point #2 -> semantic markup.

While SO also uses crappy tables for the design (Jeff!!!), the markup that counts (the content) is done well.

share|improve this answer

Not the answer you're looking for? Browse other questions tagged or ask your own question.