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When you have a link from lets say twitter that is t.co/foo that links back to your website how does that effect SEO and how do the major search engines handle Shortened URLs?

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3 Answers

up vote 5 down vote accepted

This will depend on the redirect the service you are using employs. If they are using a 301 permanent redirect, then all the link juice should be passed to your site just fine. There are a few common place services that use 302 temporary redirects but search engines treat them the same as 301s due to the profile of the service.

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Although they handle them properly because 301s are used, there is a risk that the URL shortening company may go out of business, and then the link to your site is lost. So the advantage of them may be outweighed by the risk of losing the link.

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Here is an answer from Matt Cutts at Google.

As Chris said, if 301s are in place then everything will be fine.

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