Google analytics - drop in traffic
Bit of a general question here. We are in the process of converting a number of our clients from older web sites to new ones.
The problem we are getting, and sorry for being so general here, is we are getting a sharp decline in traffic as reported on Google Analytics. It's not a gradual decline, it seems to hit almost as soon as the new site goes live.
I've just got a few questions to see if there is something we are doing wrong:
a) We are using the same analytics accounts going from old to new site. Is this a bad idea? b) The actual analytics code is integrated into the pages using a server-side include. IS this a bad idea? c) We structure our sites differently to our old site. IE. The old sites would pretty must have all the web pages in the root directory, and hyperlinks would be linked to the page files: EG.
Our new sites now have a directory structure that pretty much reflects the navigation structure, and hyper links link to the pages directory instead of the actual page: EG.
<a href="/new-items/shoes/">New shoes</a>
Is this a bad idea.
I'm really searching for a needle in a haystack here. Would appriciate any help or advice as to why we are getting such a sharp and sudden drop in traffic.