Webmasters Stack Exchange is a question and answer site for pro webmasters. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

Google: On Everything : Why does google shuffle/change images, news, videos section periodically ON THE SEARCH RESULT PAGE?

And what basis does it shuffle?

Hope you people have observed this, that they shuffle the positions of




share|improve this question

closed as off topic by Su', paulmorriss, John Conde Nov 23 '11 at 14:32

Questions on Webmasters Stack Exchange are expected to relate to webmastering within the scope defined by the community. Consider editing the question or leaving comments for improvement if you believe the question can be reworded to fit within the scope. Read more about reopening questions here.If this question can be reworded to fit the rules in the help center, please edit the question.

up vote 0 down vote accepted

If anyone could answer this question accurately then it would be valuable to online marketers. In reality it is dependent on what Google's algorithm determines is relevant out of all the data sources Google has available. Although unique to each search you can make a number of observations:

  1. A search for a product will bring back data from Google shopping feeds in images
  2. A search with a local intent (e.g. pizza north london will bring up local business data and Google maps
  3. If a search can be matched against a YouTube video then that will appear prominently in the search results
  4. A search for a famous person will return a Google image and Google news article in the top results

It really is dependent on the query and its intent; if you are intending to optimize for competitive phrases then it is best to take this into account and try to get visibility for as much screen real estate as possible. That is even before you have taken into account paid adverts.

A good article that illustrates this and shows the impact of blended search on click through rates using heatmaps is available at SEOmoz here:


share|improve this answer

Not the answer you're looking for? Browse other questions tagged or ask your own question.