Google: On Everything : Why does google shuffle/change images, news, videos section periodically ON THE SEARCH RESULT PAGE?
And what basis does it shuffle?
Hope you people have observed this, that they shuffle the positions of
images
news
videos
Tell me more
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closed as off topic by Su', paulmorriss, John Conde♦ Nov 23 '11 at 14:32
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If anyone could answer this question accurately then it would be valuable to online marketeers. In reality it is dependant on what Google's algorithm determines is relevant out of all the data sources Google has available. Although unique to each search you can make a number of observations: i) A search for a product will bring back data from Google shopping feeds in images ii) A search with a local intent (e.g. [pizza north london] will bring up local business data and Google maps iii) If a search can be matched against a Youtube video then that will appear prominently in the search results iv) A search for a famous person will return a Google image and Google news article in the top results It really is dependent on the query and its intent and if you are intending to optimize for competitive phrases then it is best to take this into account and try to get visibility for as much screen real estate. That is even before you have taken into account paid adverts. A good article that illustrates this and shows the impact of blended search on click through rates using heatmaps is available at SEOmoz here: |
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