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How to diagnose a search engine ranking drop?

I wrote this guide on how to root HTC Desire, http://techspalace.blogspot.com/2011/10/perm-root-htc-desire-gingerbread-233.html .

I had been getting decent visit from Google Search and also the page use to rank in top 3 for queries relating to "perm root htc desire gingerbread".

But from last few days the comments on the post nearly stopped. Upon investigating I found that Google doesn't show my page any more for such queries.

What could have gone wrong? Can anyone please shed some light onto this.

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marked as duplicate by John Conde Oct 19 '11 at 16:10

This question has been asked before and already has an answer. If those answers do not fully address your question, please ask a new question.

I searched and your URL was on the second page of results. So you haven't been removed at all, you are simply ranking lower. This could be any number of reasons, including:

  • If you were the only page directly matching your term, you would rank high. Now other more popular sites made similar pages they outrank you.
  • A page that linked to you no longer does.
  • More pages are linking to competing pages who now rank above you.
  • Your competitors did some other SEO (e.g. better page titles or headings).
  • Your site could have become significantly slower than other pages (very unlikely since it loads fine for me, and page speed only affects 1/1000 sites)
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