I am looking for the most efficient way to redirect users to different web pages on my server using a keyword off of the main domain.
So http://www.example.com/keyword
might take you to a longer URL like http://www.example.com/arts-and-culture/articles/index.html
Currently I am using an Apache redirect in the http.conf file
Redirect /keyword http://www.example.com/arts-and-culture/articles/index.html
I am wondering if this is the best and most efficient way to accomplish a redirect. I also could do a redirect in the .htaccess file I believe and also do something like a PHP redirect like
header( 'Location: http://www.yoursite.com/new_page.html' ) ;
I just want the most efficient way of doing a redirect that is not harmful to SEO or tracking via Google Analytics.
Can anyone give me a heads up on what they are using and why?