Products and shopping Rich snippets (microdata, microformats, RDFa) for Travel Services

Question

Think a bout a travel site who provide their customers to book hotels, airport transfers, flights and excursions.

As you know, we can use Rich snippets (microdata, microformats, and RDFa) to get special search results on Google for our products. For example like below Products and Shopping category :

Do you think Products and Shopping Rich snippets (microdata, microformats, and RDFa) would be appropriate for those kind of travel products?

Answer 1

Unfortunately none of those formats are suitable for what you do. What you're offering is a service and although each of the rich snippets formats support Products, services are really quite different things.

There's some discussion of the need for something on services on the Microformats wiki

There is a need for a specific microformat dedicated to providing detailed universal structure to services provided to businesses and consumers.

It doesn't look like someone's actually done the work to define it though. There's no sign of it on the schema.org website either.