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Google's exact match domain SEO boost is well publicised (including in a recent Stack Exchange podcast). But is there any evidence that an "exact match subdomain" gets any kind of boost?

I'm talking about the difference between word.example.com vs wordexample.com (and maybe word.com/example) in a search for "word example".

(Note: I'm not actually considering using this technique, I just heard someone mention it and am interested if there is any evidence for it.)

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I think people are interpreting too much into "exact match domain names," at least with regards to Google. Linked form blog.stackoverflow.com/2011/07/se-podcast-12 is seoptimise.com/blog/2011/06/… which even mentions "Exact match domains – (...) The good times seem to be over, however; branding gets more important, and even an exact match generic keyword domain is no guarantee of ranking these days." – John Mueller Oct 31 '11 at 10:42

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exact match domains are powerful because they have certain KEYWORDS in them.

so if you have a site shoe.com

and want to target red shoes...

shoe.com/red red.shoe.com

would both work. You do not necessarily need a subdomain.

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Do you have any evidence/research to back this up? – DisgruntledGoat Oct 11 '11 at 10:13

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