I work as the in-house SEO for an office refurbishment company. We are developing two sites:
Site 1: office refurbishment Site 2: office furniture.
Here in lies my dilemma.
For SEO purposes, Should I run one main blog on a seperate domain that has content about office refurbishment and office furniture, or do I split the blogs up, i.e. site 1 has a blog on-site about office refurbishment and site 2 has a blog about office furniture.
If I run a blog off site I can subtly link the content to my other sites where necessary whilst still trying to provide good content. However, if I run my blogs on-site then I will get the authority and links to the blog added to my existing sites.
Has anybody got experience with this or any advice/answers for me?